Health Destination Pharmacy scoops key award

PSA's Executive Director Policy Alison Roberts (L), National President Joe Demarte, and CEO Lance Emerson (R)

The Health Destination Pharmacy program has been honoured with a high-profile international award for practice improvement

FIP has presented its first awards for best Pharmacy Practice Improvement Program and best Health Promotion Campaign at the 76th World Congress of Pharmacy and Pharmaceutical Science in Buenos Aires, Argentina. 

The PSA’s work to develop the concept of pharmacies as health destinations in the community and of pharmacists as providers of total health solutions resulted in the organisation taking home the 2016 Pharmacy Practice Improvement Program Award, says FIP.

Pharmacies in the program are enabled to provide a stronger focus on self-care and delivery of evidence-based professional services, which has led to more clinical interventions and increased patient loyalty as well as average net profit increases of $79,000 per pharmacy in nine months.

The Health Destination program is now in more than 25 pharmacies across Australia.

PSA says that the program is providing a solid platform for delivery of minor ailments and other services in the country.

“We are proud that this work has been celebrated at an international level,” says PSA president Joe Demarte.

“It shows that, as in many countries around the world, there are many opportunities for community pharmacies to play an enhanced role in patient care despite an increasingly uncertain financial future.”

“It’s an incredibly exciting achievement and honour to have an Australian-made pharmacy change program recognised internationally by our peers as truly world-leading.”

Executive Director of Policy, Advocacy and Innovation Dr Alison Roberts – who has been instrumental in leading the program – said the Award highlights that Health Destination have all the key elements proven to work to achieve better consumer engagement and a more viable business platform for pharmacies.

“Health Destination offers a whole new path forward for a sustainable community pharmacy sector, including working more collaboratively with other healthcare providers,” says Dr Roberts, who will also showcase the benefits of the program during an FIP congress presentation.

“We’re proud of all the hard work that has led us to receive this Award – it’s been many, many years in the making.

“From a pilot to an internationally-acclaimed practice improvement program, this has truly been a special, collaborative journey and I acknowledge all the contributions of the many people involved including our industry partners.

“Pharmacies can have absolute confidence in this collaborative, evidence-based program, which has now received an international stamp of approval.”

Portugal’s pharmaceutical society (Ordem dos Farmacêuticos de Portugal) was the recipient of FIP’s 2016 Health Promotion Campaign Award in recognition of its awareness campaign “Medicines use — We are all responsible”, which involved the creation of easy-to-grasp messages and materials, including a dedicated website, Facebook page and video.

Wide dissemination through national and social media resulted in a large number of people being reached. For example, there were over 28 million television viewers and 884,000 website hits. Portuguese pharmacies actively promoted the campaign.

Partnership with the Healthy Generation Project, which educates around 13,000 primary school students a year on healthy lifestyles and preventable diseases, ensured that a young audience was also reached.

The long-running campaign has been endorsed by Portugal’s National Authority of Medicines and Health Products (INFARMED) as well as authorities and professional associations from Portuguese-speaking countries.

“The positive impact of this campaign has been identified in population awareness and change. The campaign sets a first step in promoting best practices and habits in the responsible use of medicines among the population. Recognition of this work by FIP among so many campaigns around the world is an honour,” says the society’s president Professor Ana Paula Martins.

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