New research from Roy Morgan has revealed the number of Australians in several states who shop at Chemist Warehouse
At the end of April, News Corp and Chemist Warehouse announced a trial to sell the media company’s four leading metropolitan daily papers – the Daily Telegraph in NSW, the Herald Sun in Victoria, the Courier-Mail in Queensland and the Adelaide Advertiser in South Australia – across 100 Chemist Warehouse stores over the next few months.
The discount giant currently has more than 300 stores around the country.
At the time, News Corp said in a statement that pharmacies and News have seen an increase in consumer demand for wellbeing products and information about the COVID-19 pandemic.
Now, Roy Morgan has researched how many Australians use either – or both – of the two services.
It found that almost 7.2 million in NSW, Victoria, Queensland or South Australia shop at Chemist Warehouse in an average four weeks.
Meanwhile 6.6 million Australians currently read one of the News Corp metropolitan dailies in print in an average four weeks.
Of the 11.4 million who either read print editions of the News Corp dailies or shop at Chemist Warehouse 4.82 million (42%) only shop at Chemist Warehouse. A further 21%, 2.35 million, read one of the print editions of the News Corp metropolitan dailies and shop at Chemist Warehouse while 4.23 million (37%) only read a print edition of one of the News Corp metropolitan dailies.
Roy Morgan CEO Michele Levine said that Chemist Warehouse’s customer base provided a significant opportunity for News Corp.