La Roche Posay announces official partnership with non-profit charity, Skin Check Champions, ahead of the summer season
The partnership was unveiled this month at a new sun-safe education hub called the 365+ Summer Skin Lab, located in Bondi, Sydney.
This pop-up destination is aimed at encouraging visitors to discover more about sun protection, and the importance of wearing sunscreen every day to protect their skin against harmful UV exposure.
It will welcome guests from now until 31st January 2021 (from Thursdays to Sundays) to sample La Roche-Posay’s Anthelios Invisible Fluid SPF 50+ sunscreen, and book in for a free one-on-one skin check screening.
Skin Check Champions is a non-profit charity that champions the early detection of skin cancer and melanoma. Founding ambassador and CEO Jimmy Niggles said the partnership and national program aims to conduct 2,500 free, educational skin checks.
“Every time we set up a skin screening, we save lives, and our goal is to be able to provide this service all around the country, showcasing Australia’s best technology and medical talent to do so,” said Mr Niggles.
“La Roche-Posay is underpinned by advanced research and backed by a global medical community, and sum up everything we look for in a partnership.”
Media personality and skin cancer awareness advocate Deborah Hutton added that Skin Check Champions’ national skin screening program will be a life-saving initiative, and something she is proud to support as La Roche-Posay’s Sun-Safe Ambassador, and as a skin cancer survivor.
“La Roche-Posay has always partnered with dermatologists, GPs and other healthcare professionals to educate on the importance of sun safety and skin checks, and is now extending its commitment by supporting a charity organisation that not only promotes the importance of sun protection and early detection, but inspires Australians to go and get their skin checked,” said Ms Hutton.
Sun safety is crucial to remember this summer, with Australia having one of the highest rates of skin cancer in the world.
The Cancer Council recommends a combination of sun protection measures:
- Slip on some sun-protective clothing that covers as much skin as possible.
- Slop on broad spectrum, water resistant SPF30 (or higher) sunscreen. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun.
- Slap on a hat – broad brim or legionnaire style to protect your face, head, neck and ears.
- Seek shade.
- Slide on some sunglasses – make sure they meet Australian Standards.
Anyone interesting in booking a free skin check or finding out more can head to http://www.laroche-posay.com.au/event/anthelios-365