New direction for Priceline

Priceline Pharmacy has unveiled its new brand proposition with a television commercial launching reminding Australia ‘There’s no place like Priceline’

The statement is the foundation of a brand evolution which sees Priceline Pharmacy emphasising what it is famous for: being a one-stop-shop for everything a customer needs and wants in health and beauty. 

Priceline now has 475 stores including 334 pharmacies across the country.

“There is no other retailer in the country offering our extensive product range and personalised services so we are amplifying our point of difference as the destination for everything in health and beauty for any age or any stage of life,” General Manager Priceline Pharmacy, Tamalin Morton said.

“We stay ahead of the market to deliver unrivalled product ranges and we invest in training our Pharmacists and Beauty Advisors to provide tailored advice to customers.”

‘There’s no place like Priceline’ is aimed at demonstrating that Priceline Pharmacy has solutions for every age, for new and cult products, rewards and trustworthy advice.

The brand direction was recently announced to franchise partners and is now being rolled out across media advertising and in stores.

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