NPS and Jimmy Giggle team up for Be Medicinewise Week

Jimmy Giggle

NPS Medicinewise is getting ready for Be Medicinewise Week 2015 next week: and throughout the week, the campaign will focus on encouraging Australians to be medicinewise at all ages and life stages.

Now in its fifth year, Be Medicinewise Week reminds Australians about the importance of quality use of medicines.

A campaign toolkit is now available at

The toolkit provides useful information about the campaign, how to get involved, and has links to downloadable campaign resources including posters and fact sheets.

“Pharmacists can spread the ‘be medicinewise’ message and display campaign posters and fact sheets in their pharmacy across the campaign week,” says NPS Medicinewise.

“Pharmacies can also share the campaign materials and images with followers of their social media channels.

Pharmacists play a vital role in community education and facilitate important conversations about medicines.

“Be Medicinewise Week is a great opportunity through supporting the campaign to encourage customers to be vigilant about medicines safety, safely dispose of unwanted or expired medicines, keep records of medicines and to remind them of the importance of asking questions so they are aware of how to use their medicines effectively.”

This year Jimmy Rees (Jimmy Giggle from ABC Kids) is an ambassador for the week, and will be attending a Be Medicinewise Week event to encourage better understanding of the importance of giving medicines to children safely.

The ‘ages and life stages’ of focus across the campaign week are:

  • Monday 12 October: Pregnancy and breastfeeding.
  • Tuesday 13 October: How to be medicinewise with children.
  • Wednesday 14 October: Teenagers and going out on your own.
  • Thursday 15 October: When medicines are part of your life.
  • Friday 16 October: Medicines as we age.

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