More than 1,800 people were treated to a makeover in the Priceline Pharmacy Beauty Pavilion at the Caulfield Racing Carnival
The Pavilion feature Priceline Beauty Advisors, who offered makeup and hair touch-ups to racegoers.
Priceline Pharmacy sponsored the three-day carnival and provided racegoers with a premium beauty retreat and free services.
The brand brought 10 of its Beauty Advisors from across Victoria to work in the Pavilion, providing the team members with both an exciting opportunity and invaluable training.
“Sponsoring the Caulfield Racing Carnival allowed us to exclusively show thousands of women through our Beauty Pavilion, demonstrating the fantastic service of our in store Beauty Advisors,” says Priceline Pharmacy CEO and Managing Director, Richard Vincent.
In addition to engaging with the public, Priceline Pharmacy hosted media, influencers and celebrities, including Priceline Sister Ada Nicodemou and beauty influencer Pia Muehlenbeck, offering them a VIP experience through the Beauty Pavilion.