The Priceline Sisterhood Foundation has now raised more than $3 million since its inception in 2011.
The milestone was reached after Priceline Pharmacy raised more than $850,000 for the Foundation in just two weeks during the 2016 annual Priceline Sisterhood Foundation event, in support of its five charity partners: Alzheimer’s Australia, Children First Foundation, Look Good Feel Better (LGFB), Perinatal Anxiety and Depression Australia (PANDA) and Hear To Listen.
Customers supported the Foundation through donations, catalogue purchases and participating in hundreds of store events.
More than 442 stores across the country made an impressive and inspiring effort to raise funds for the Foundation through movie nights, makeovers, raffles and more, the brand says.
Visits from Priceline Sisters Ita Buttrose, Samantha Harris (pictured) and Ada Nicodemou also drew crowds of customers to stores around Australia, all willing to join in on the Sisterhood spirit and dig deep for a good cause.
“Once again we are incredibly proud of the results of the annual Priceline Sisterhood Foundation event,” says Stephen Roche, CEO, Priceline Pharmacy.
“To raise over $850,000 in just two weeks is a testament to the hard work of our passionate store network and the fantastic support from our valued suppliers.
“The incredible result from this year’s annual event confirms that the Priceline Sisterhood Foundation is a cause which our generous customers are keen to get behind.
“As a store for all women, Priceline Pharmacy is committed to supporting causes which are important to Australian women and their families.”
The fundraising event launched on 29 September and ran for two weeks until mid-October, with funds being raised through the annual Sisterhood catalogue, direct donations and store events.