Quit Victoria has launched a series of radio advertisements in both English and Arabic to encourage those who’ve quit smoking while observing Ramadan to quit for good.
The campaign that is running on various radio stations throughout Ramadan is appealing particularly to Victoria’s Horn of Africa communities where research has shown there is sometimes less understanding of the health risks posed by smoking.
African Quit educator, Sam Malual, says Ramadan provides an excellent opportunity for many in the Muslim community to give up cigarettes and shisha pipes for good.
“Many Muslims give up smoking from sunrise to sunset while observing Ramadan, so a lot of the hard work in terms of dealing with cravings during the day is already done – why not give up completely for the month and keep going afterwards? “ says Malual.
Augustino Daw, who voices the Arabic ads and is also a Quit educator says it is vital the message gets through to his community.
“Smoking cigarettes and shisha can cause 16 different types of cancers, which can be deadly,” he says.”
He reminded consumers that Quitline offers translators for those who would prefer to communicate in a language other than English..
The radio ads will until 1 August 2015.