Guardian and TerryWhite Chemmart are neck-and-neck in satisfaction ratings, with the latter closing the gap in the latest round of awards
TerryWhite Chemmart (TWC) has trumped Guardian as Pharmacy of the Month in the latest round of Roy Morgan Customer Satisfaction Awards for September 2019.
Guardian has won the title seven months in a row this year, while TWC remained close behind its competitor for the past five months.
Chemist Warehouse came third in the September round of awards, while Discount Drug Stores (DDS) and Priceline Pharmacy came fourth and fifth.
“We are delighted that the Roy Morgan survey reflects that customers are more satisfied with TWC, particularly given the Real Chemistry campaign that we launched earlier this year,” said Duncan Phillips, CEO TWC.
“We are very proud of the leadership from our pharmacist teams throughout our network and the outstanding customer service that is delivered to communities across Australia every day.”
Customer satisfaction ratings are collected by Roy Morgan, with a sample size of 8513 for the latest month.
With Guardian winning seven months this year, it looks set to clinch the annual award – which will be its fourth, having won Chemist/Pharmacy of the Year Award in 2012, 2013 and 2014.
Soul Pattinson was Chemist/Pharmacy of the Year for 2015 and 2016, MyChemist for 2017 and DDS for 2018.
“The humble Australian chemist has changed a lot over the years,” Roy Morgan CEO Michele Levine said recently.
“No longer is it simply a place to buy pills and fill your medical scripts. Instead, you can now access a range of health services from your local pharmacy, including health checks, vaccinations, weight-loss programs and appointments with specialised consultants.
“The expanding role, and associated convenience, of chemists in our society is perhaps one reason why consumers are generally satisfied with their chemist or pharmacy of choice.”
2019 monthly winners so far
August winner: Guardian (1st), TWCM (2nd)
July winner: Guardian (1st), TWCM (2nd)
June winner: Guardian (1st), TWCM (2nd)
May winner: Guardian (1st), TWCM (2nd)
April winner: Guardian (1st), TWCM (2nd)
March winner: Guardian (1st), Priceline Pharmacy (2nd)
February winner: Guardian (1st), DDS (2nd)
January winner: DDS (1st), Guardian (2nd)