Pharmacists reminded to get their vax service ads right
Pharmacies are being reminded that they may only advertise a ‘vaccination service’ to the public and not the actual vaccines themselves.
The TGA has issued a reminder note to all immunisation providers – “including pharmacists and pharmacies” – to ensure they use the correct wording in their vaccination advertising as vaccines are generally S4 products.
“When advertising 2016 ‘seasonal influenza’ (flu) vaccination service, providers may only indirectly reference the vaccine (flu shots) administered as part of the service by identifying it as either “trivalent vaccine” or “quadrivalent vaccine'” the TGA release says.
“Providers are reminded that any further descriptors used in advertising their ‘vaccination service’, such as those which might enable consumers to identify the vaccine manufacturers, is likely to breach therapeutic goods advertising legislation for which there are penalties”.
The TGA is also reminding immunisation providers offering private vaccination services that their 2016 flu vaccination service advertisements include consumer advice to the effect that flu vaccines are free to those persons from high risk groups identified in the National Immunisation Program.
Groups eligible for free vaccines are:
- People aged 65 years and over
- Aboriginal and Torres Strait Islander people aged 0 to 5 years
- Aboriginal and Torres Strait Islander people who are aged 10 years and over
- Pregnant women
- People aged six months and over with medical conditions such as severe asthma, lung or heart disease, low immunity or diabetes that can lead to complications from influenza
Click here to see the full TGA release and further information on the 2016 vaccination season.