‘We need to speak up before these models become the norm’

Pharmacists are being urged to raise concerns over Eli Lilly's new direct-to-consumer model with Guild leaders  Eli Lilly's decision to offer a direct-to-consumer service risks fragmenting care, pharmacists warn.   Launching the LillyDirect platform on Tuesday (22 September 2026), the company said it would provide "affordable and convenient access to select Eli Lilly Australia medicines not