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Merv Hughes with Priceline Sisterhood ambassadors Ellyse Perry (L), Ita Buttrose (3R) and Samantha Harris, and Priceline team members

Priceline welcomes a Mister to its Sisterhood

Priceline Australia has unveiled cricket legend Merv Hughes as the first Mister to join its Sisterhood team of ambassadors.

To launch the Priceline Pharmacy ‘Misterhood for the Sisterhood’ fundraiser, the former cricket star and one of Australia’s blokiest men, turned his famous moustache pink to kick off a national drive to raise $1 million for the Priceline Sisterhood Foundation this June.

Merv is the first ever ‘Mister’ to join the Priceline Sisterhood Foundation and is leading the way with Priceline Pharmacy stores around the country nominating their local ‘Mister’ to also complete challenges to raise funds. Many pharmacists have already agreed to colouring their hair pink when they reach their fundraising target.  

Speaking at the launch of the new campaign in Sydney today, Merv, who described himself as a “blokey bloke” said it was important for men to get behind women’s health, and to support the women in their life and that this inspired him to become involved in the Priceline initiative.

Priceline Pharmacy CEO Richard Vincent said, “At Priceline Pharmacy we are incredibly proud of the work we do to support the Priceline Sisterhood Foundation. This June all our stores will be participating and organising their own fundraising initiatives and events.”

Until 7 July, customers can get involved by heading into their local Priceline Pharmacy to purchase a $2 scratchie for a one-in-five chance of winning a prize, with all contributions going to the Priceline Sisterhood Foundation. There will also be exciting fundraising events happening at all stores during the month.

Click here for more information on the campaign or to make a donation online

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