advertising
Support for S3 ad restriction changes
The Australian Self Medication Industry has announced its support for the TGA’s commitment to change restrictions on the advertising of S3 medicines ASMI also says it supports the establishment of …
Corporation convicted on unlawful ad charges
A male hormone clinic has been fined over $125,000 after AHPRA brought charges of unlawful advertising Wellness Enterprises Pty Limited, which traded as Australian Male Hormone Clinic, has been found …
‘Devil’s doughnuts’ ad complaints dismissed
Complaints about an ad featuring animated human faeces have been dismissed by the Advertising Standards Board A television advertisement for Reckitt Benckiser’s VIPoo – which RB described on launch as …
‘Devil in the detail’ in TGA complaints plan
ASMI has stated its support for the TGA’s becoming the single body responsible for handling advertising complaints However ASMI CEO Deon Schoombie warns that “the devil is in the detail”. …
TGA to take on ad complaints single-handed
The TGA is set to simplify and improve the handling of complaints about advertising medicines and medical devices to consumers New arrangements will see the TGA take on the role …
Should the US emulate our S3 schedule?
Angel Gonzalez takes a look at life without a Pharmacist Only schedule The controversial topic of introducing a third class of drugs in the United States has been ongoing for …
I’ll have 10 of those….
What are the 10 most advertised prescription drugs in the US? We often hear calls in Australia for a loosening of restrictions on drug advertising regulations, or of the harms …
Codeine ad compliance reminder
The TGA has reminded pharmacy not to advertise codeine-containing products after 1 February 2018 When all products containing codeine become prescription-only, it will be an offence to advertise them direct …
Conduct under review
Pharmacy’s code of conduct is to be revisited as Board renews warnings over advertising breaches The Pharmacy Board of Australia has started a scheduled review of the existing Pharmacy Code of …
Online branding 101
It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick Before we start delving into the specifics of branding in an online environment we first need …
Responsible advertising reminder
AHPRA and the National Boards have reminded health professionals about their legal obligations regarding advertising AHPRA says registered practitioners need to check, correct and comply with their professional and legal …
US Rx ads cause information overload
US consumers are getting “information overload” from direct medicines advertising The amount of prescription medicines advertising seen on television has created a feeling of “information overload,” according to Alina Cernasev, …