advertising
Getting your ads right
AHPRA plans to run a pilot audit to check health practitioner compliance with advertising requirements in early 2019 Random audits of advertising compliance will advance a risk-based approach to enforcing …
$50k fine and costs after ‘shocking’ unlawful advertising
A NSW Chinese medicine practitioner has landed in hot water after making claims about treating cancer and autism Qi Xin Chen was convicted of unlawful advertising of a regulated health …
New direction for Priceline
Priceline Pharmacy has unveiled its new brand proposition with a television commercial launching reminding Australia ‘There’s no place like Priceline’ The statement is the foundation of a brand evolution which …
World news wrapup: 16 August 2018
Pharmacy threatened with fine over direct-to-consumer cannabis advertising; defendant in fungal meningitis case pleads guilty; body of missing pharmacy graduate identified Turku, Finland: The Finland Medicines Agency (Fimea) is threatening …
TGA explains new advertising landscape
The TGA has published advice on the new advertising code, as well as launching a simplified process for consumers to complain about ads The Therapeutic Goods Advertising Code 2018 came …
World news wrapup: 21 June 2018
Pharmacy worker stole to feed child; NZ study to examine script cost barrier to health; inadequate staffing becoming a “live issue” in the UK Middlesbrough, UK: A woman who had …
When editing reviews is misleading
AHPRA has published more guidance for advertisers of regulated health services about testimonials The new guidance is aimed at emphasising that selectively editing reviews or testimonials has the potential to …
Getting testimonials right
AHPRA has created a new tool to help advertisers understand their obligations about using testimonials and reviews in advertising The testimonials tool, aimed at practitioners and advertisers of regulated health …
Getting the message out
Relaxed medicine advertising guidelines are set to boost downscheduling applications, industry believes Recent reforms to advertising regulations for Schedule 3 medicines are a “big win” for consumers, pharmacy and industry, …
Ad mentioning codeine comes under fire
Advertising for an ibuprofen/paracetamol combination painkiller is under investigation, says mainstream media… but are the allegations true? A spokesperson for the Federal Health Department reportedly told the Daily Telegraph that …
The week in review
It’s been a busy week in Canberra—for the pharmacy sector as well as for those interested in the private life of embattled Nationals leader Barnaby Joyce We saw the sunset …
Ad pre-approvals for therapeutics stay… for now
A controversial TGA bill that would have seen advertising pre-approvals removed has been passed by the Senate The Therapeutic Goods Amendment Bill 2017 was passed with an amendment, negotiated by …