marketing
Creating effective EDM campaigns for pharmacies
Recently, a client in our marketing module reached out for guidance on crafting EDMs (electronic direct mail) that resonate with their community, writes Rebecca Goodsell At Peak, we use EDMs …
Decoding data for success
Having data-informed marketing strategy and analysis is essential for getting the best outcomes, says Sarah Rendell When it comes to pharmacists and marketing, I often come across this common assumption …
A blunder many pharmacies make
Are your marketing campaigns working for your pharmacy? If they’re not, then there may be one crucial mistake you’re making, says Sarah Rendell I recently had a catch up with …
Email mastery for pharmacies
Is your pharmacy making the most of its email marketing? Sarah Rendell gives some tips on how to make it work for you I had a light bulb moment recently! …
Priceline’s media account up for grabs
After nine years with one agency, pharmacy’s pinkest multi-million dollar account has been put out to tender The valuable and highly-prized Priceline media account has been put out to tender …
Inflation busting measures may impact pharmacy spending
Pharmacy owners need to take steps to strengthen consumer loyalty combat the impacts of rising inflation, experts warn Community pharmacies are starting to see the combined effects of measures taken …
A common mistake
There is a common error that many pharmacies are making with their marketing strategies, says Sarah Rendell Every January, many set both personal and business goals. From a business perspective …
Building for the future
Renee Giesemann explains why you need to consider your pharmacy’s website, and why you need to do it now We work with a number of independent pharmacies across Australia. When …
What is an organic marketing strategy?
What does organic have to do with digital marketing? Well, just like your tomatoes our social media marketing can sometimes benefit from some extra help to grow, says Renee Giesemann …
New-look Guardian kids’ guide
Guardian Pharmacy has launched its annual Healthy Kids’ Guide Series in a new digital format The change is intended to better meet the changing needs of Australian parents, the banner …
Hero program results revealed
A retail and marketing program has produced double the increased sales for participating members compared to others, says one pharmacy network Pharmacy Alliance has announced the results of its ‘Healthcare …
Pharmacy needs to rally after COVID: FIP
The International Pharmaceutical Federation has announced the theme of World Pharmacists Day, to be held on 25 September 2022 “Pharmacy united in action for a healthier world” is the theme …