Posts in tag

marketing


AJP speaks to Katrina McCarter, Founder & CEO, Marketing to Mums about a massive market that retailers often struggle to communicate to effectively

TerryWhite Chemmart has launched its new brand campaign, “That’s Real Chemistry,” as it gears up to offer flu vaccinations The new campaign is based on the trusted relationship between TerryWhite …

Miranda interviews Lauren Fried, entrepreneur and TV personality, at APP2019

Chemist Warehouse has teamed up with the NRL as the official naming rights partner for Sunday Football in 2019 In 2018, the discount giant had partnered with the NRL across …

The TGA has begun proceedings against a clinic over alleged advertising breaches of compounded prescription-only therapeutic goods The Secretary of the Department of Health has begun Federal Court proceedings against …

TerryWhite Chemmart has flagged a “bold” new plan which will see more personalised store formats and a medicines adherence focus At its 2018 Supplier Forum in Melbourne, its leadership team …

Priceline Pharmacy has unveiled its new brand proposition with a television commercial launching reminding Australia ‘There’s no place like Priceline’ The statement is the foundation of a brand evolution which …

Chemist Warehouse has extended its reach, scoring the opportunity to place branded seat cushions filled with products at both the MCG and ANZ Stadium this weekend Chemist Warehouse has announced …

Australians would shop in additional Chemist Warehouses “with glee” if the ownership rules were loosened, a News Corp article claims Writing in News Corp media, economist Jason Murphy has turned …

AHPRA has published more guidance for advertisers of regulated health services about testimonials The new guidance is aimed at emphasising that selectively editing reviews or testimonials has the potential to …

AHPRA has created a new tool to help advertisers understand their obligations about using testimonials and reviews in advertising The testimonials tool, aimed at practitioners and advertisers of regulated health …

Glucojel is going red and reprising its popular Express Yourself contest Following 18 months of research which found that the red Glucojel is the most popular colour among Australian consumers, …