marketing
Voltaren marketing breached consumer law
The Federal Court has found GSK and Novartis breached Australian law over Voltaren marketing… a finding welcomed by GSK The Australian Competition and Consumer Commission announced on Friday that GlaxoSmithKline …
Getting your share of a $132 billion market
With a few changes to their marketing strategy, pharmacies can entice some of the best potential customers, writes Katrina McCarter I want to share with you an opportunity to attract …
A mother of a problem
AJP speaks to Katrina McCarter, Founder & CEO, Marketing to Mums about a massive market that retailers often struggle to communicate to effectively
Building relationships
TerryWhite Chemmart has launched its new brand campaign, “That’s Real Chemistry,” as it gears up to offer flu vaccinations The new campaign is based on the trusted relationship between TerryWhite …
AJP chats with… Lauren Fried
Miranda interviews Lauren Fried, entrepreneur and TV personality, at APP2019
CWH expands footy partnership
Chemist Warehouse has teamed up with the NRL as the official naming rights partner for Sunday Football in 2019 In 2018, the discount giant had partnered with the NRL across …
Alleged advertising breaches
The TGA has begun proceedings against a clinic over alleged advertising breaches of compounded prescription-only therapeutic goods The Secretary of the Department of Health has begun Federal Court proceedings against …
TWC to boldly go into the future
TerryWhite Chemmart has flagged a “bold” new plan which will see more personalised store formats and a medicines adherence focus At its 2018 Supplier Forum in Melbourne, its leadership team …
New direction for Priceline
Priceline Pharmacy has unveiled its new brand proposition with a television commercial launching reminding Australia ‘There’s no place like Priceline’ The statement is the foundation of a brand evolution which …
CWH to takeover AFL and NRL Grand Finals
Chemist Warehouse has extended its reach, scoring the opportunity to place branded seat cushions filled with products at both the MCG and ANZ Stadium this weekend Chemist Warehouse has announced …
CWH highlights ‘hefty margin’ charged by other pharmacies
Australians would shop in additional Chemist Warehouses “with glee” if the ownership rules were loosened, a News Corp article claims Writing in News Corp media, economist Jason Murphy has turned …
When editing reviews is misleading
AHPRA has published more guidance for advertisers of regulated health services about testimonials The new guidance is aimed at emphasising that selectively editing reviews or testimonials has the potential to …