Posts in tag

marketing


It’s been a busy week in the pharmacy sector… There was big news in the world of banners this week, as the Malouf Group announced that it is to join …

Chemist Warehouse has smashed its own Singles Day sales record in only seven hours Singles Day is China’s answer to the Black Friday and Cyber Monday sales in the US: …

Chemist Warehouse is “winning the catalogue game”, according to a piece in B&T The advertising, marketing, media and PR title has run an analysis piece in which it looked at …

More than 1,800 people were treated to a makeover in the Priceline Pharmacy Beauty Pavilion at the Caulfield Racing Carnival The Pavilion feature Priceline Beauty Advisors, who offered makeup and …

Complaints about an ad featuring animated human faeces have been dismissed by the Advertising Standards Board A television advertisement for Reckitt Benckiser’s VIPoo – which RB described on launch as …

Many consumers would like their pharmacist to be more active on social media, new research has found PrescribeWellness’ 2017 Pharmacy Social Media Survey has found that 78% of Americans would …

A lot of pharmacies rely too heavily on their franchise for marketing when they should be creating localised strategies, says Sarah Rendell These pharmacies assume because they are associated with …

TerryWhite Chemmart has rolled out its first nationwide consumer campaign, ‘Alive and Well’ The campaign coincides with the roll-out of new store branding, with 65% of the network around the …

The AMA has called for e-cigarettes to remain subject to “strong regulation” in Australia Commenting on its submission to an inquiry into the devices, the AMA says it believes that …

If all you do is sell on social media, you need to think again, writes Hamish Chadwick Consider this scenario for a minute. A customer walks into your pharmacy and …

The 2017 Priceline Pharmacy Kooyong Classic recently wrapped up marking the end of an exciting tournament which saw women compete for the first time in 20 years. The week provided …

Priceline Pharmacy has launched a new brand campaign, “100% Woman.”  The campaign highlights the brand’s unique position in the marketplace with a series of ads appearing on TV, online and …