Posts in tag

marketing


From passive recipients to active participants, our role in healthcare as patients and consumers has changed By Karin Bauer, VP Client Services, SGK Health based in the US From passive …

What is the most common mistake being made by nearly all pharmacies, asks Sarah Rendell from Peak Strategies As an owner of a business one of the most important skills …

It’s been a busy week in the pharmacy sector… There was big news in the world of banners this week, as the Malouf Group announced that it is to join …

Chemist Warehouse has smashed its own Singles Day sales record in only seven hours Singles Day is China’s answer to the Black Friday and Cyber Monday sales in the US: …

Chemist Warehouse is “winning the catalogue game”, according to a piece in B&T The advertising, marketing, media and PR title has run an analysis piece in which it looked at …

More than 1,800 people were treated to a makeover in the Priceline Pharmacy Beauty Pavilion at the Caulfield Racing Carnival The Pavilion feature Priceline Beauty Advisors, who offered makeup and …

Complaints about an ad featuring animated human faeces have been dismissed by the Advertising Standards Board A television advertisement for Reckitt Benckiser’s VIPoo – which RB described on launch as …

Many consumers would like their pharmacist to be more active on social media, new research has found PrescribeWellness’ 2017 Pharmacy Social Media Survey has found that 78% of Americans would …

A lot of pharmacies rely too heavily on their franchise for marketing when they should be creating localised strategies, says Sarah Rendell These pharmacies assume because they are associated with …

TerryWhite Chemmart has rolled out its first nationwide consumer campaign, ‘Alive and Well’ The campaign coincides with the roll-out of new store branding, with 65% of the network around the …

The AMA has called for e-cigarettes to remain subject to “strong regulation” in Australia Commenting on its submission to an inquiry into the devices, the AMA says it believes that …

If all you do is sell on social media, you need to think again, writes Hamish Chadwick Consider this scenario for a minute. A customer walks into your pharmacy and …