‘First obvious step’ in new Priceline direction


Priceline Pharmacy has announced its newest ambassador, Chrissie Swan

The TV and radio presenter’s first role for the pharmacy brand will be its 2019 Christmas campaign.

The “Chrissie campaign” launches on Sunday 10 November and will be seen across all traditional, online and social media. Ms Swan will continue to feature in the brand’s activity over the coming year.

Priceline said that the choice of Chrissie Swan to be the face of Priceline Pharmacy was easy, as she is a brand fan and regularly shops the group’s health and beauty aisles.

Ms Swan said that she was “beyond excited” to be working alongside Priceline Pharmacy.

“Everyone, including me, has always loved Priceline but I think they’ll be surprised at the amazing big name and boutique brands that call Priceline Pharmacy home. To put my name – and face – to something where there is a genuine love of the brand makes this such a fun and easy partnership,” said Ms Swan.

Priceline Pharmacy’s head of marketing, Sophie Smith, said this is the first obvious step in a new direction the brand is taking.

“Chrissie is relatable: she’s a Mum, a wife and works full time. We chose Chrissie as our newest Ambassador because she’s welcoming, authentic, fun and most importantly real; exactly how our customers should feel when they are in any of 480 stores across the country,” said Ms Smith.

“Priceline has been a much-loved Aussie brand since 1982, becoming a pharmacy retailer in 2002. We will continue to evolve the Priceline Pharmacy brand to ensure we exceed customers’ expectations,” she said.

Chrissie Swan joins Ita Buttrose and Comedian Tanya Hennessy among the brand’s key ambassadors.

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