advertising
Advice on ‘natural’ claims
The TGA has released “substantially revised” guidance on the use of the word “natural” and related claims when advertising medicines and medical devices to the public The organisation notes that …
Not adding up
Study exposes links between prescription drug advertising and unhealthy lifestyles People with unhealthier lifestyle behaviours were more likely to respond to advertising of prescription medicines, a New Zealand study has …
Alleged advertising breaches
The TGA has begun proceedings against a clinic over alleged advertising breaches of compounded prescription-only therapeutic goods The Secretary of the Department of Health has begun Federal Court proceedings against …
Getting your ads right
AHPRA plans to run a pilot audit to check health practitioner compliance with advertising requirements in early 2019 Random audits of advertising compliance will advance a risk-based approach to enforcing …
$50k fine and costs after ‘shocking’ unlawful advertising
A NSW Chinese medicine practitioner has landed in hot water after making claims about treating cancer and autism Qi Xin Chen was convicted of unlawful advertising of a regulated health …
New direction for Priceline
Priceline Pharmacy has unveiled its new brand proposition with a television commercial launching reminding Australia ‘There’s no place like Priceline’ The statement is the foundation of a brand evolution which …
World news wrapup: 16 August 2018
Pharmacy threatened with fine over direct-to-consumer cannabis advertising; defendant in fungal meningitis case pleads guilty; body of missing pharmacy graduate identified Turku, Finland: The Finland Medicines Agency (Fimea) is threatening …
TGA explains new advertising landscape
The TGA has published advice on the new advertising code, as well as launching a simplified process for consumers to complain about ads The Therapeutic Goods Advertising Code 2018 came …
World news wrapup: 21 June 2018
Pharmacy worker stole to feed child; NZ study to examine script cost barrier to health; inadequate staffing becoming a “live issue” in the UK Middlesbrough, UK: A woman who had …
When editing reviews is misleading
AHPRA has published more guidance for advertisers of regulated health services about testimonials The new guidance is aimed at emphasising that selectively editing reviews or testimonials has the potential to …
Getting testimonials right
AHPRA has created a new tool to help advertisers understand their obligations about using testimonials and reviews in advertising The testimonials tool, aimed at practitioners and advertisers of regulated health …
Getting the message out
Relaxed medicine advertising guidelines are set to boost downscheduling applications, industry believes Recent reforms to advertising regulations for Schedule 3 medicines are a “big win” for consumers, pharmacy and industry, …