advertising
Online branding 101
It’s vital to open up a true dialogue with your patients, writes Hamish Chadwick Before we start delving into the specifics of branding in an online environment we first need …
Responsible advertising reminder
AHPRA and the National Boards have reminded health professionals about their legal obligations regarding advertising AHPRA says registered practitioners need to check, correct and comply with their professional and legal …
US Rx ads cause information overload
US consumers are getting “information overload” from direct medicines advertising The amount of prescription medicines advertising seen on television has created a feeling of “information overload,” according to Alina Cernasev, …
Forum: Cheeky buggers
“I currently manage a pharmacy in a GP superclinic complex. across the highway from us is another pharmacy recent purchased by Direct Chemist Outlet. “Since DCO took over and have …
Why ‘ask your pharmacist’ could move us forward
S3 consumer advertising could enhance the public’s understanding of what pharmacists do, writes Dr Natalie Gauld The new ad concept from the Australian Self-Medication Industries was aired at APP earlier …
Eliminate unnecessary regulation, says Swisse
Swisse is calling for the Government to switch advertising claim regulation of CMs from the TGA to the ACCC and Advertising Standards Bureau In its pre-Budget submission, the complementary medicines …
New York subway pharmacy ad ‘dangerous’
A New York-based e-pharmacy has seen a significant backlash to its subway advertising, which NPS MedicineWise has labelled “dangerous” Capsule, a recent startup which says it prides itself on “prescription …
Chiropractor convicted over cancer claims
A chiropractor has been convicted of false advertising after he claimed to be able to prevent, treat and cure cancer Sydney chiropractor Dr Hance Limboro has been convicted and fined $29,500 …
Positive results for S3 ad push
New research by UTS involving more than 2000 participants has shown S3 advertising is unlikely to lead to inappropriate use of medicine The Australian Self Medication Industry (ASMI) commissioned the …
A question of ethics
Ethics and evidence essential when advertising services, says PSA national president Joe Demarte The shift to offering professional services in community pharmacies has gathered momentum over the past year and …
The price is right
Which medicines attract the highest TV advertising spend in the US? A new report has revealed just how astronomical is the amount of money spent on pharmaceutical advertising in the …
Keeping S3 ad restrictions keeps consumers in the dark: ASMI
ASMI is disappointed with the Government’s decision to retain S3 advertising restrictions and to replace the current mandatory advertising pre-approvals system with a self-regulatory system, it says. In welcoming the …