marketing
Take ownership of your local marketing
A lot of pharmacies rely too heavily on their franchise for marketing when they should be creating localised strategies, says Sarah Rendell These pharmacies assume because they are associated with …
TerryWhite Chemmart rebrand ahead of schedule
TerryWhite Chemmart has rolled out its first nationwide consumer campaign, ‘Alive and Well’ The campaign coincides with the roll-out of new store branding, with 65% of the network around the …
Don’t market e-cigarettes as cessation aids: AMA
The AMA has called for e-cigarettes to remain subject to “strong regulation” in Australia Commenting on its submission to an inquiry into the devices, the AMA says it believes that …
Social media: are you rude or responsive?
If all you do is sell on social media, you need to think again, writes Hamish Chadwick Consider this scenario for a minute. A customer walks into your pharmacy and …
Thousands attend Priceline Pharmacy lounge at Kooyong Classic
The 2017 Priceline Pharmacy Kooyong Classic recently wrapped up marking the end of an exciting tournament which saw women compete for the first time in 20 years. The week provided …
Priceline Pharmacy launches ‘100% woman’ campaign
Priceline Pharmacy has launched a new brand campaign, “100% Woman.” The campaign highlights the brand’s unique position in the marketplace with a series of ads appearing on TV, online and …
Chemmart launches Walk and Win
Chemmart has launched a new Walk and Win marketing campaign encouraging Australians to embrace healthier habits. For every day that Chemmart Rewards members walk 10,000 steps from October 13 to …
Pharmacists share their career stories
Progressing life-long learning and exploring new career opportunities are being highlighted as part of a new pharmacist-driven campaign by PSA. Leading pharmacists from around Australia, at all stages of their …
Pharmacists embracing social media
Two-thirds of US pharmacies have embraced social media to keep in touch with their patients, a new survey has found. RxWiki Inc revealed that 65% of community pharmacists use social …
Chinese influencers to tour Aussie pharmacy
A select group of influential online celebrities from China will arrive in Australia next week for the ‘Walk Into Australia and New Zealand’ campaign, organised by leading turnkey e-commerce solutions provider Azoya and …
Choose independents, Americans told
The US National Community Pharmacists Association has released a new video championing the contributions of independent community pharmacies and urging Americans to choose them instead of chains. The video, Theresa …
Ask Your Pharmacist phase II rolls out
‘Caring up’ for parents and ‘caring down’ for children are to be a focus of the second phase of the Ask Your Pharmacist consumer campaign, which is designed to strengthen …