marketing
When editing reviews is misleading
AHPRA has published more guidance for advertisers of regulated health services about testimonials The new guidance is aimed at emphasising that selectively editing reviews or testimonials has the potential to …
Getting testimonials right
AHPRA has created a new tool to help advertisers understand their obligations about using testimonials and reviews in advertising The testimonials tool, aimed at practitioners and advertisers of regulated health …
Glucojel turns red
Glucojel is going red and reprising its popular Express Yourself contest Following 18 months of research which found that the red Glucojel is the most popular colour among Australian consumers, …
How is technology supporting healthcare consumer behaviour?
From passive recipients to active participants, our role in healthcare as patients and consumers has changed By Karin Bauer, VP Client Services, SGK Health based in the US From passive …
You’re not doing it right!
What is the most common mistake being made by nearly all pharmacies, asks Sarah Rendell from Peak Strategies As an owner of a business one of the most important skills …
The week in review
It’s been a busy week in the pharmacy sector… There was big news in the world of banners this week, as the Malouf Group announced that it is to join …
Chemist Warehouse among Singles Day ‘most-loved’
Chemist Warehouse has smashed its own Singles Day sales record in only seven hours Singles Day is China’s answer to the Black Friday and Cyber Monday sales in the US: …
“The Chemist Warehouse team have built the ‘how to’ model”
Chemist Warehouse is “winning the catalogue game”, according to a piece in B&T The advertising, marketing, media and PR title has run an analysis piece in which it looked at …
Priceline pampers racegoers
More than 1,800 people were treated to a makeover in the Priceline Pharmacy Beauty Pavilion at the Caulfield Racing Carnival The Pavilion feature Priceline Beauty Advisors, who offered makeup and …
‘Devil’s doughnuts’ ad complaints dismissed
Complaints about an ad featuring animated human faeces have been dismissed by the Advertising Standards Board A television advertisement for Reckitt Benckiser’s VIPoo – which RB described on launch as …
Consumers prescribe social media presence
Many consumers would like their pharmacist to be more active on social media, new research has found PrescribeWellness’ 2017 Pharmacy Social Media Survey has found that 78% of Americans would …
Take ownership of your local marketing
A lot of pharmacies rely too heavily on their franchise for marketing when they should be creating localised strategies, says Sarah Rendell These pharmacies assume because they are associated with …